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Finding the right digital marketing professional is difficult, but by analyzing professionals challenging digital marketing case studies, businesses can determine who is the right fit for them. If you understand their capabilities, you will know what impact they will bring using their strategies and digital marketing campaigns. For now, we have chosen a candidate, Makwan Jaff, based on his previous records of accomplishment and provided a digital marketing case study where he had elevated PA auto glass to a new height of success. Analyze his digital marketing strategies and role as a digital marketer in the case study before deciding.
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About Makwan Jaff Los Angele’s Top Digital Marketer
He started his digital marketing journey in 2008 when the concept was still developing. It was still unknown to this world, and businesses knew nothing of its potential. But Makwan Jaff knew what he had to do with this new marketing technique. He put more effort into social media and online advertising, and after seeing his success, he decided to put it to good use. He then assisted small to large businesses and elevated their online presence. Soon after, he gained recognition as a digital marketer who can increase online visibility and business engagement.
PA Auto Glass Digital Marketing Case Study and Makwan Jaff’s Role
Now that you have had his intro as a digital marketer, you will see why his digital marketing strategists worked for PA Auto Glass. In the case study, we will also show you his strategies, challenges, and how he executed everything to make PA Auto Glass a successful online business.
He Included Paid Search
As a digital marketer, Makwan Jaff knew PA Auto Glass had not entered the digital world, so to make it more visible to the world, he had to create paid search strategies. To kick-start the digital marketing campaigns for PA Auto Glass, he had to make sure the paid social search strategies were drawn precisely so they yielded desirable results.
Challenges He Faced
The company has low brand awareness, so Makwan Jaff, the digital marketing specialist, had to acquire customers via a complete paid search strategy, establish user demand, and collect data from the Facebook and Instagram audiences. He also had to create a full tunnel strategy focusing on the leads at every stage of the purchasing process.
His Strategy Paid Off
The comprehensive paid search strategy Makwan Jaff designed had finally paid off. Meanwhile, he also used LinkedIn to generate more leads and increase PA Auto Glass’s organic traffic.
How He Executed the Plan
He focused on competitor searches, high-intent advertising interest, and brand traffic for the sponsored search strategy. Utilizing first-party data from LinkedIn, Makwan Jaff, a social media marketer, experimented with various ads to match user intent and align the ads with their intended viewers.
He also used the client’s LinkedIn profile to position them as innovators in their industry. As a result, their customer lists expanded, their digital marketing campaigns strengthened, and website traffic increased.
In less than 3 months, PA auto glass has gained a 27% boost in conversions and Facebook was very helpful because most Tier 1 and Tier 2 leads came from here. The paid search strategy by Makwan Jaff was the game changer for getting high-profile accounts. PA Auto Glass achieved all these by lowering the costs by 17% and having a CPA of around -31%
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