5 Sneaker Brands You Didn’t Know Were European

Sneaker Brands

Did you know that 62% of consumers are more likely to purchase sneakers than any other item?

You love sneakers, but you don’t know much about the brands behind your favorite styles.

With so many sneaker brands on the market, it can be hard to keep track of who’s who. And if you’re like most people, you probably only know a few big-name American sneaker brands.

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But don’t worry. Keep reading to learn about five cool European sneaker brands that you might not have heard of before. From Vans to Nike, these brands are killing the game in Europe and we think they’ll do just as well in America too.

1. Adidas

You’ve heard of Adidas, right? I mean, who hasn’t! Adi Dassler started this company in his mother’s wash kitchen in 1924. The company has been through a lot in its almost 100-year history, but Adidas is still one of the most popular sneaker brands in the world. And yes, Adidas is German.

Adidas is known for its innovative designs, and they’re always coming up with new technologies to make its sneakers better. They’re also one of the few sneaker brands that have been able to successfully appeal to both athletes and fashionistas.

They broke into the market by making shoes for athletes like Jesse Owens and Muhammad Ali, but now they’re just as well-known for their trendy streetwear. You can’t go wrong with a pair of Adidas sneakers.

2. Puma

Puma is another German sneaker brand that was started by Rudolf Dassler (Adi’s brother) in 1948. Rudolf started the company after a falling out with his brother, and the two companies have been rivals ever since.

Puma is also a hugely successful sneaker brand, and they’re known for their comfort and style. They’ve collaborated with some of the biggest names in fashion, including Alexander McQueen and Rihanna.

Puma sneakers are perfect for people who want a stylish sneaker that’s also comfortable to wear.

3. Reebok

Reebok is an English sneaker brand that was founded in Bolton, England in 1895. The company started out making sports equipment, but it eventually expanded into footwear.

Reebok has always been known for its innovative designs, and they were the first company to introduce the concept of the fitness shoe. They’re also one of the few sneaker brands that have been able to successfully appeal to both athletes and fashionistas.

Reebok sneakers are perfect for people who want a stylish sneaker that’s also comfortable to wear.

4. Asics

Asics is a Japanese sneaker brand that was founded in 1949. The company started out making basketball shoes, but they eventually expanded into other types of footwear.

Asics is known for its comfort and durability, and its sneakers are perfect for people who are looking for a high-quality shoe. The company has also collaborated with some of the biggest names in fashion, including Alexander McQueen and Rihanna.

Asics sneakers are perfect for people who want a durable and comfortable sneaker.

5. New Balance

New Balance is an American sneaker brand that was founded in 1906. The company started out making arch supports, but they eventually expanded into footwear.

New Balance is known for its comfort and durability, and its sneakers are perfect for people who are looking for high-quality shoes. The company has also collaborated with some of the biggest names in fashion, including Alexander McQueen and Rihanna.

New Balance sneakers are perfect for people who want a durable and comfortable sneaker.

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Other European Shoe Brands You May Have Heard Of

The five we have mentioned above are perhaps the most well-known shoe developers in Europe. However, there are many more. Let’s look at them now:

Hoka One One

Hoka One One is a French brand that specializes in making light shoes. The brand’s name is French for “flying over the earth,” which is a nod to the fact that their shoes are designed to help runners feel light on their feet. Hoka One One shoes have a unique look, with a thick sole and an oversized toe box.

This design provides extra cushioning and support, making them ideal for long-distance runners or anyone looking for extra comfort. In addition to their signature look, Hoka One One shoes are also known for being extremely lightweight. This makes them perfect for runners who want to feel as if they’re floating over the ground.

Whether you’re looking for a shoe that will help you run faster or one that will simply make you’re run more comfortable, Hoka One One is worth checking out.


Geox was founded in 1995 by Mario Moretti Polegato with the mission of creating a shoe that would allow the foot to breathe. His innovative design featured a perforated sole with a patented microporous membrane that was water and sweat-repellent. The shoes quickly gained popularity for their unique style and comfort, and today Geox is a global leader in breathable footwear.

In addition to their signature soles, Geox also offers a wide range of shoes for men, women, and children, including sneakers, sandals, dress shoes, and more. Whether you’re looking for a shoe to keep your feet cool and dry during workouts or a stylish option for everyday wear, Geox has you covered.


Superga shoes have a long and storied history. The brand was founded in Turin, Italy back in 1911, and the shoes were originally only available in white or black. However, the brand has since expanded its offerings to include a wide range of colors. Superga shoes are popular for their classic style and comfort.

The shoes are made of high-quality materials, and they are designed to last. Whether you’re looking for a casual shoe to wear around town or a dressier option for a night out, Superga has you covered. So next time you’re in the market for a new pair of shoes, be sure to check out Superga!

K Swiss

K Swiss is a brand of athletic shoes that was founded in 1966 by two Swiss brothers who moved to California. The company is now owned by a South Korean conglomerate, but the headquarters are still located in California. K Swiss is best known for its tennis shoes, which were worn by iconic players such as Jimmy Connors and Martina Navratilova.

The brand has also expanded into other areas of the sporting world, including running, training, and lifestyle footwear. In recent years, K Swiss has been working to re-establish itself as a leading player in the tennis shoe market, sponsoring rising stars such as Dominic Thiem and Grigor Dimitrov.

With its combination of Swiss quality and Californian cool, K Swiss is a brand with a long history and a bright future.


Saucony is a brand of shoe that was created in Kutztown, Pennsylvania in 1898. The brand is most well known for its running shoes. The name Saucony comes from a creek that runs through the town. The creek was originally spelled Sacononchon and it means “where two valleys meet”. The town itself was founded in 1761 and it was named after the Lenape Indian tribe that lived in the area.

The town is located in Berks County and it has a population of just over 5,000 people. The town is home to several historical buildings and sites, including the oldest continuously operating hotel in the United States (The Bushkill Hotel & tavern). Saucony is just one of the many brands that call this historic townhome.


Ecco is a Danish company that was founded in 1963. They are best known for their comfortable dress and casual shoes. However, they also produce a wide range of other products, including golf shoes, hiking boots, and sandals. Ecco uses high-quality materials and innovative technologies to create shoes that are both stylish and practical.

Their products are designed to be comfortable and durable, making them a popular choice for people who appreciate quality craftsmanship. Whether you’re looking for something to wear to the office or on the trail, Ecco has something to suit your needs. With a wide range of styles and sizes available, there’s sure to be a perfect pair of Ecco shoes for you.


Founded in the French Alps in 1947, Salomon is best known for their sports equipment. The brand has been involved in a variety of different sports over the years, including skiing, snowboarding, hiking, and trail running. In 2005, Salomon was bought by Amer Sports.

The brand has continued to produce high-quality equipment and apparel for a variety of different sports. In recent years, Salomon has expanded their reach by sponsoring several professional athletes and teams. As a result, Salomon has become one of the most recognized brands in the sports world.


Giro is a company with a rich history in the world of cycling and snowboarding. Founded in 1985 in Santa Cruz, California, Giro has been committed to providing riders with high-quality products that help them enjoy the sport. From helmets and gloves to shoes and sunglasses, Giro has everything a rider needs to stay safe and comfortable on the road or the slopes.

In recent years, Giro has also expanded into other areas of outdoor gear, including backpacks, sleeping bags, and tents. Whether you’re an experienced rider looking for the latest in performance gear or a beginner just trying to get started, Giro has the products you need to make the most of your time outdoors.


Diadora is an Italian company that was founded in 1948. It originally made footwear for the military, but it now makes a wide range of sports equipment and clothing. Diadora’s products are known for their quality, durability, and style. The company’s shoes are especially popular among athletes and outdoor enthusiasts.

In recent years, Diadora has expanded its product line to include clothing and accessories. This has helped the company to reach a wider audience. Diadora’s products are available in many different countries around the world. The company’s headquarters is located in Italy.

On Running

On Running is a Swiss company that was founded in 2010. They make shoes designed for running on all surfaces, and they are popular because they are very light and comfortable. On Running shoes have a special sole that is made from a material called CloudTec. This material is soft and absorbs shocks, making the shoes very comfortable to run in.

The company also makes a line of clothing and accessories designed for runners. This includes running jackets, hats, and socks. On Running is dedicated to helping people live an active lifestyle, and its products are designed to do just that. Whether you’re a professional runner or just starting, On Running has the perfect gear to help you reach your goals.

Helly Hansen

Founded in 1877, Norwegian company Helly Hansen produces high-quality, durable outdoor clothing and footwear. Their products are popular with both professional and amateur athletes, as well as with people who enjoy spending time outdoors for leisure.

The company’s clothing is designed to protect wearers from a variety of weather conditions, whether it be cold temperatures, precipitation, or strong winds. In addition to their apparel, Helly Hansen also manufactures a range of footwear, including hiking boots and ski boots.

With over 140 years of experience, Helly Hansen has become a leading provider of outdoor gear, trusted by adventurers all over the world.

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Want to Learn More About European Sneaker Brands?

European sneaker brands are often overshadowed by the big names in sneakers from the United States, but there are some great brands worth checking out. We’ve highlighted five of our favorites for you to explore, and we hope you enjoy learning about them as much as we enjoyed writing this article.

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If you’d like to learn more about the best European sneaker brands, be sure to check out our blog. And share this article with anyone you know who is looking to learn about popular sneaker brands in Europe.

John Navarra
John Navarra is a bold and passionate writer. He continues to create engaging articles. Being bold continues by promoting a creative atmosphere, where there is the courage to do things differently and go into the unknown to make the impossible possible.

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