Many different companies will advertise in a number of different ways. You need to get branded material out there to help answer questions and attract potential new clients. Marketing is such a key element to growing your business and establishing your brand as a leader in your industry. Customized brochures are a great way to make this happen.
When you are using a brochure to describe a certain product or event, you want to make it bold and exciting. Showcase something memorable that people will be likely to actually ready. You can start off with simple templates and make sure you have that perfect finish. Think of all the times you’ve stared at a wall of brochures while trying to decide what activity you want to do or where you want to visit. Your eye automatically goes to the booklets, newsletters, and brochures that look the nicest. Make sure your brochure design is one of these examples with these helpful tips and tricks.
Use professional printing services.
The key to creating a great, durable brochure is to rely on a professional printing service to help with your turnaround. Brochure printing may not be as simple as it seems. There are so many different options like what kind of paper stock you want, what design you want on your custom brochure, or if you want a french fold or a half fold. When you are creating that final product, rely on the brochure printing experts to get you the best products that are of great quality. Whatever popular size, folding options, or gloss finish you chose, make sure you are getting the best product on the market.
Include your brand and logo everywhere.
When designing your brochure, you want to make sure everyone knows who you are and what you stand for. After all, a brochure is a compact explanation of your brand and your services. Make sure your custom logo and exciting infographics are all over those flyers. Remember, a picture is worth a thousand words, and your brand logo may just be worth a bunch of new customers.
Try to avoid huge chunks of text.
Humans are fueled by the need for immediate gratification. Therefore, it can be a pain to have to read a lot of information just to understand something. Try to avoid huge chunks of text on your brochure. Reading can be a tedious experience for your potential customers. Instead, rely on great images and bold looks. A group of women twirling in their little black dresses at a rooftop bar will tell a much better story about your establishment than a bunch of text describing that experience. Try to aim for great, bold, exciting images and keep the text to the absolute necessities.
Entice people with great headings and a call to action.
If you’re trying to create an eye-catching brochure, you need to get people intrigued from the get-go. This will often mean a creative title or heading for your brochure. For example, if you were creating a brochure for your go-karting arena, what sounds more fun: “Go Karting” or “Speed, Daring, Excitement, Fun!”? The latter is more likely to grab your attention. As you’re writing out titles and calls to action, this is a good idea to remember.
Stand out and be unique.
Oftentimes, your brochure is going to sit on a wall with other flyers and offerings or it’s going to be put on a concierge’s desk or something of the sort. To get people to peruse your offerings you really have to stand out and be unique. If you think it’s a fun idea, try it! You’ll be surprised how far your creativity can take you.