What’s the most successful digital marketing campaign? Is it search engine optimization (SEO), pay-per-click (PPC), or content marketing? The answer is neither.
Email marketing, without a doubt, brings in the highest ROI out of any digital marketing campaign. A successful email marketing campaign can deliver a return of $36 for every $1 spent.
Of course, you’ll need to develop a solid email marketing plan to reap this kind of result. Read on as we discuss five email marketing strategies to help you get started.
1. Create the Perfect Call-to-Action
The first step to any email marketing campaign is creating a strong call-to-action (CTA). This is what encourages your subscribers to take action, whether it’s clicking through to your website or making a purchase.
A great CTA is brief and powerful. It’s strong enough to convince a lead to take action while viewing your email and landing page.
Make sure your CTA stands out from the rest of your email content by using color or font size to make it pop.
2. Encourage Readers to Reply
One of the best ways to encourage engagement with your email marketing campaign is to give readers an opportunity to reply.
You can do this by sending your emails with a question or by including a “Reply to this email” CTA. Asking subscribers for their feedback shows that you value their opinion, and it encourages them to stay engaged with your brand.
Including a CTA like “Reply to this email” makes it easy for subscribers to get in touch, which can lead to valuable conversations that can help improve your business.
3. Personalize Your Campaign
Personalization can involve something as simple as using the recipient’s name in the subject line or body of the email. You can also segment your list to send different types of content to different people.
For example, you could send product updates to those who have purchased from you in the past and special offers to those who haven’t.
Personalizing your email marketing campaign will help you better connect with your subscribers and encourage them to take action.
4. Build a Dynamic Landing Page
A landing page is a standalone web page that’s designed to convert visitors into leads or customers.
Your landing page should be relevant to the content of your email and should include a strong CTA.
Building a dynamic landing page is an important part of any email marketing campaign. Creating a landing page that’s optimized for conversion will help you generate more leads and sales from your email list. It’s best to hire a freelance digital marketer to help design your landing pages.
5. Leave a Cliffhanger in the Subject Line
The subject line of your email is one of the most important elements of your email marketing campaign.
Your subject line should be compelling and concise. It should also be interesting enough to make people want to open your email. One way to do this is to leave a cliffhanger in the subject line. For example, “I Can’t Believe She Did This!”
This type of subject line will entice people to open your email to see what the rest of the story is.
Develop Your Own Email Marketing Plan
As you can see, creating your own email marketing plan isn’t difficult. Following these tips will help you create the best email marketing action plan without wasting tons of dollars in the process.
With that said, do you want to learn more marketing tips? If so, check out our blog for more helpful articles.